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When people care and understand issues affecting the environment, they are more likely to act.  Not necessarily.

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Conservation psychology research reveals that caring and being informed does not reliably lead to a positive action or behaviour change.  To cope with feeling disempowered, guilty, bored, overwhelmed or too busy your audience may even resort to denial and simply ignore your message.

 

A new campaign.logik bridges the green values-action gap and makes being green relevant.

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Let's unlock your campaign.